The Medical and Diagnostic Care Group were looking to change their identity from The Endoscopy Group to a more cohesive, all encompassing insourcing company.
To provide a new brand identity that echoed Medical and Diagnostic Care Group’s sister company, Medsol - a previous client of ours. While the Medsol project was aimed at attracting high-quality candidates for locum medical positions, Medical and Diagnostic Care Group is on a mission to reduce NHS wait lists with bespoke, patient-focussed insourcing solutions.
We created a completely new identity for Medical and Diagnostic care group with master logos, divisional logos, fonts and styles that created a seamless link between MD Care and Medsol.
https://mdcaregroup.co.uk/
After a deep analysis of the company’s mission, we found their ‘irreducible truth’. They make sure that patients are seen by the very best, from receptions through to consultant, in the least amount of waiting time possible. In summary, they are public-facing, patient-focussed, care-centred people, and they will see you soon. It was this understanding that formed the basis of their visual identity. Their new logo mark became two interlocking hearts representing care and ‘speed lines’ representing short waiting times. The interlocking represents an embrace - that human expression of comfort.
After a deep analysis of the company’s mission, we found their ‘irreducible truth’. They make sure that patients are seen by the very best, from receptions through to consultant, in the least amount of waiting time possible. In summary, they are public-facing, patient-focussed, care-centred people, and they will see you soon. It was this understanding that formed the basis of their visual identity. Their new logo mark became two interlocking hearts representing care and ‘speed lines’ representing short waiting times. The interlocking represents an embrace - that human expression of comfort.
Following our meetings with the team, the three words ’see you soon’ became paramount in understanding the brand. It completely humanises the brand while summing up their entire mission; to reduce medical waiting times.
The Medical and Diagnostic Care Group are a professional and personable company that is committed to high-quality patient care. So, we gave them a brand that reflected this. The clean, muted colour pallet is subtle, yet powerful in conveying a positive and professional brand.
The new brand, along with a comprehensive marketing strategy, has attracted new clients and built strong working relationships with NHS Trusts.
