Breaking with tradition to upset the Establishment.
To announce the arrival of a startup company that will break the establishment strongholds on the insurance market.
A complete brand identity with logos, colours, fonts and styles along with a website and print assets – and a film that would go viral in its field worldwide.
Founded by three of the industry's leading lights, Altitude Risk Partners wanted to reimagine the way business is done in the specialist aviation and space insurance markets – sending a clear message to the insurance giants that things were about to change. Quick, agile and responsive, and with the best people in their field, Altitude invited Spread to help them broadcast their vision and make sure their voice was heard loud and clear. The project called for a high level of graphic design and provocative advertising.
Founded by three of the industry's leading lights, Altitude Risk Partners wanted to reimagine the way business is done in the specialist aviation and space insurance markets – sending a clear message to the insurance giants that things were about to change. Quick, agile and responsive, and with the best people in their field, Altitude invited Spread to help them broadcast their vision and make sure their voice was heard loud and clear. The project called for a high level of graphic design and provocative advertising.
Meetings with this entrepreneurial team began before the company was formed helping Spread gain a valuable insight into the driving factors behind the launching of this new business. The brand is an extension of these ambitions and this level of inside access allowed Spread to capture and describe the brand as it evolved.
Positioning this new business into an established marketplace in the City of London needed an approach that was as fresh as the business itself. Sharp designs, provocative content, responsive media and access to the senior staff set this company apart and created a stir. The promotional film was conceived, written, storyboarded and directed by Spread. It instantly threw a proverbial stone into the stagnant water of the insurance sector and its ripples were felt around the global aviation and space insurance markets. Calls came in from around the world with stories of groups of brokers gathering around screens to watch it as the word spread.
Spread took an early rendering of a logo and reworked it into a sharp, monotone symbol that is instantly recognisable. It was quickly used in place of the company's name to encourage automatic association. A website, brochures and business stationery all followed along with marketing materials and event signage. Altitude Risk Partners caused quite a stir when it launched. Rival insurance firms sought to squeeze them out of the market before they could get a foothold, but the damage was already done. Altitude quickly grew with new clients and brokers being added on a regular basis. Today they are part of the Nexus Underwriting Group in London and considered among the very best at what they do.
“It was amazing to work with Spread, they really jumped at the chance to upset the apple cart, actually, they rubbed their hands together and got stuck in.” – David Godley, Founding Partner.
